“Him Dag-Yem Ethoy” is a Native American expression translated as “A Way of Life”. We believe this entails resolve, respect and responsibility.

We operate with a principle that it is our collective duty to have resolve against powerful influences that push ill change that is not in the best interest of the planet or its people; to have respect for the earth and the free will of individuals who have inalienable rights to live their life as they best see fit when such choices do not trespass against another; to take responsibility to continually learn and sort that which is just from that which is not and to let that lead in action and engagement with others.

We have a focus on health. Health in the physical, in spirit, in relationships, in overall living. And as a basis for our shared walk on this planet, we acknowledge the elemental principles that we exist here because of food, fire, and water. As such, we have high interest in marketable development projects to sustain these things.

Our mission is to engage ourselves and others in learning how to lead healthier lives through natural health advocacy and wellness education. Part of how we accomplish this is through the use of tools and technology to make it all understandable, possible, and exciting. As a business, if we do our job well, sales follow, and this sustains our endeavor.

In pursuing our work and what we share, we've learned it’s not just about the health of the human body and the soil of the cell, or the soil of the farm, but ultimately, of the soil as a metaphor for all that holds us together in this Way of Life - Him Dag-Yem Ethoy.